Interpreting SEO Reports: Understanding Key Metrics
The four Search Console metrics, the right comparison period, branded vs. non-branded traffic, patterns behind changes, and the path from report to measure.
Tag: Improve ranking
Restoring Lost Visibility: Find the Causes, Win Rankings Back
Lost visibility? Find the cause: core update, manual action, relaunch, technical error, or link profile. With a seven-step diagnosis, recovery paths per cause, and realistic time frames.
Clicks in Search Console Dropped? Find the Cause
Property errors, indexing issues, or a drop in CTR? Use this step-by-step diagnostic guide to pinpoint the cause in minutes. Read the SEYBOLD guide now.
When a Link Profile Tips: What the 2011 England Riots Teach Us About Escalation Dynamics
The 2011 England riots as a model for link spam escalation: why an annual audit is too slow, and how to identify and protect your backlink profile.
100 Days Visibility
The SEYBOLD 100-day framework offers parallel workstreams, a 7-point strategy & immediate actions for brands. See the model now.
Streisand Effect: What SEO and GEO Must Learn From It
The Streisand Effect proves: suppressing content amplifies it. What this means for SEO reputation management and AI visibility (GEO) – with case studies and 5 actionable strategies.
Link Building 2026 Needs More Than Backlinks
Link building in 2026 is more than buying backlinks. Learn how reference, replication and consistency build authority across Google and AI systems.
Measure AI traffic in Matomo – Guide
Capture ChatGPT, Perplexity & co. in Matomo as a separate channel: create a segment with 80+ AI sources, set up channel attribution, compare AI vs. paid – retroactively across all historical data.
SEO, GEO and UX Drive Digital Visibility
SEO builds authority, GEO drives AI citations, and UX turns visibility into business impact. Learn how all three layers work together in 2026.
Measure AI Traffic in GA4: Regex + Data Studio Guide
Set up an AI traffic channel in GA4: copy regex with 80+ sources, create a custom channel group, compare AI vs. paid traffic, and build a Data Studio dashboard.