Streisand Effect: What SEO and GEO Must Learn From It
The Streisand Effect proves: suppressing content amplifies it. What this means for SEO reputation management and AI visibility (GEO) – with case studies and 5 actionable strategies.
Tag: User behavior
Why Rankings Alone No Longer Win – SEO, GEO and AI Visibility Compared
A study analysed 353,799 pages and ChatGPT's complete retrieval pipeline. Here is what it found – and what it missed: why authority, structure and funnel all matter at the same time.
Measure AI traffic in Matomo – Guide
Capture ChatGPT, Perplexity & co. in Matomo as a separate channel: create a segment with 80+ AI sources, set up channel attribution, compare AI vs. paid – retroactively across all historical data.
Why Rankings Alone No Longer Win – SEO, GEO and AI Visibility Compared
A study analysed 353,799 pages and ChatGPT's complete retrieval pipeline. Here is what it found – and what it missed: why authority, structure and funnel all matter at the same time.
Measure AI Traffic in GA4: Regex + Data Studio Guide
Set up an AI traffic channel in GA4: copy regex with 80+ sources, create a custom channel group, compare AI vs. paid traffic, and build a Data Studio dashboard.
SEO & GEO 2026: The 5 Most Important Fields of Action for Decision-Makers
Prompt tracking without API or paid tools: how to use Google Search Console as a proxy for AI queries. What SEO and GEO professionals really need to know in 2026 – including practical insights, measurable uplifts, and clear action recommendations.
SEO 2026 – The Blueprint for Visibility in an AI- & Video-First World
Boost Your Google Rankings – Quick Optimization Tips and the Full List of Ranking Factors You Need to Reach the #1 Spot. Premium insights inside!
The Right Online Marketing Channels for Your Brand
Which online marketing channels fit your target audience? Discover strategies, benefits, and examples for sustainable visibility.
How often is position 1 clicked on in Google?
Click-through rate: How often is position 1 clicked on in Google? Current study confirms the results from 2004.
Call Tracking: 7 Use Cases for Better Online Marketing
Discover the 7 best use cases of call tracking for your online marketing. Learn how targeted phone numbers and dynamic number pools can optimize your campaigns and increase conversion rates.