Analytics

Decision Support for Companies Based on Data Interpretations.

Web Analytics - Turning data into insights, including customer acquisition through web analytics (e.g., using Google Analytics).

This category encompasses information about analysis, web analytics, and related topics in visibility management developed by Ralf Seybold and honored with the Innovation Award IT 2014 - Best of Web 2.0.

The consolidation of data within the framework of Big Data analysis provides new insights by aggregating various aspects and databases of a company.

These accumulated data then transform into information crucial for the decision-making process of the entrepreneur.

Based on this information, it becomes possible to better assess customer information, for example, aiding in the identification and classification of customer types. Such information is often utilized in online shop projects to tailor approaches to different consumer psychology types.

The ultimate goal of a more targeted approach is to optimize consumer desires in line with the company's objectives. Decision-making is thus tailored to the company's purpose.

The analysis involves the interpretation of data material concerning decision-making processes.

Measure AI traffic in Matomo – Guide

Capture ChatGPT, Perplexity & co. in Matomo as a separate channel: create a segment with 80+ AI sources, set up channel attribution, compare AI vs. paid – retroactively across all historical data.

Author

Ralf Seybold

Why Rankings Alone No Longer Win – SEO, GEO and AI Visibility Compared

A study analysed 353,799 pages and ChatGPT's complete retrieval pipeline. Here is what it found – and what it missed: why authority, structure and funnel all matter at the same time.

Author

Ralf Seybold

Measure AI Traffic in GA4: Regex + Data Studio Guide

Set up an AI traffic channel in GA4: copy regex with 80+ sources, create a custom channel group, compare AI vs. paid traffic, and build a Data Studio dashboard.

Author