SEO - What is SEO?
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is the English term for Search Engine Optimization. This vital process ensures your website ranks high on search engine results pages, maximizing visitor traffic and boosting your online presence.
| Area | Topics |
|---|---|
| Onpage | Server speed, Meta data, Content structure, Images, Website architecture, Internal and external linking, Content, Keywords, Structured data, Mobile SEO |
| OffPage | Backlinks (NO-Follow, Do-Follow, Non-toxic links), Local SEO, AdWords/Facebook Ads etc., Social Media, Link Risk Management and Link Audits |
SEO (Search Engine Optimization) refers to all measures influencing a website's ranking in SERPs, the organic search engine ranking in unpaid search results (Natural Listings). Learn more about it here.
SEO is the big brother of SEM (Search Engine Marketing). Both are integral parts of online marketing.
Search Engine Optimization can be divided into two main areas: OnPage and OffPage optimization.
OnPage encompasses all measures and adjustments that can be made directly on the website. OffPage, on the other hand, refers to measures that do not involve changes to the website itself but are dependent on external influences such as backlinks.
The counterpart to SEO is "Negative SEO," which includes all measures aimed at reducing competitors' rankings instead of improving one's own web presence.
For further information, check out Achieving Rank 1 on Google.
Historical Insights into SEO
SEO has been around for about 20 years now, and those attending relevant conferences are treated to numerous stories from figures like Rand Fishkin and other SEO veterans.
These stories are now summarized in a 40-minute film, which can be watched in full below.
“SEO - The Movie”
