SEO
For your long-term success, we develop tailor-made concepts and strategies.
We thrive on challenges. Each client brings unique ones.
We eagerly engage each time to find the right solutions.
With passion, years of experience, and top-notch expertise.
Effective SEO ensures that you are found more easily on the internet than your competitors.
Tweaking here, adjusting an SEO knob there, and then waiting to see what happens. "What are we actually doing?" Unclear responsibilities, lack of concepts, and missing strategies are costing you money, potentially a lot of money.
But it doesn't have to be this way.
From a business management perspective, we analyze your company data while keeping an eye on the "big picture." A solid SEO strategy is essential to correctly align your company in the long term and ensure top rankings.
STRATEGIC SEO
Ever entered a URL or clicked a link, only to wait and wait until a webpage finally appears? Visitors hate that. So do search engines. This is just one example of technical errors. When technology falters, it doesn't matter how great your content is. Search engines like Google can't recognize the page, evaluate it, or categorize it appropriately. The result? Poor rankings or, worse, no rankings at all. Your website remains undiscovered, while it should be among the top 10 in Google, right?
Let's work together to enhance the structure of your website. We'll assist your programming or development team with tailored tips to optimize your website's technical aspects. This way, your content can truly shine.
Great job, you've made it! Your website is ranking high on Google, at least on the second page. What now? Most people only look at the first three search results displayed by the search engine. To be found with your offerings, a placement in the top spots on the first page is essential. But how can you achieve this?
Search engines like Google, Bing, or Ecosia are constantly working to provide better search results. You need to respond to these changes. And you must know which levers to pull to improve your visibility, not worsen it. That's what SEO is all about.
We know where and how to make those adjustments. With our 25 years of experience, we improve your position on Google – your Google Ranking.
72%
1.6%
Imagine someone traveling to a city, craving Italian food. They ask Siri or another voice assistant, and... your offer is missing. Others search on their smartphone browsers, but unfortunately, find nothing. If you run a restaurant, store, craft business, practice, or similar locally, Local SEO is essential for you to be found on the web and in Google Maps.
For regional and local ranking and classification by Google, more specific aspects need to be considered than with general SEO. We are happy to assist you in optimizing this. So that searchers find your business first locally on Google.
BECOME LOCALLY DISCOVERABLE
Your website is perfectly optimized, now it's time for the customers to arrive. But: they seem to be absent. Only seemingly. There are visitors navigating through your web pages, but they don't make contact. They neither click nor purchase. Yet, they will do so, if you make small but crucial adjustments in the right areas of the website. We'll show you how to convert up to 28 percent of these visitors into new customers.
Should your online store's category be visible, or would highlighting specific products be better? Why can't Google find products from your shop? Are the same product descriptions appearing on multiple websites? What problems do these duplicate contents pose for search engine visibility?
To ensure your online shop is successfully found, there are numerous special tricks to consider in search engine optimization. We know these and can help you implement them.
Increase your sales through shop optimization.
Is your website tailored for different languages and target markets? But the right page doesn't appear in the search results of the respective country. Google.FR shows the German pages? What's going wrong?
Then the international SEO is not technically implemented properly. There are pitfalls to consider if you want to appear in the top 10 on Google in various countries. We will show you what these are..
Search engine optimisation (SEO) refers to all measures taken to enhance the visibility and findability of a website in the search engine. The goal is to rank a website higher in Google´s search results pages (SERPs).
For a good ranking, essential elements include:
With the right SEO strategy and appropriate actions, your website's visibility improves. Becoming visible and discoverable involves an ideal combination of thorough analyses, effective on-page actions, and trust-building off-page packages. SEO works best with customized plans and action lists tailored to each client's needs.
SEO involves optimizing your website and all key digital channels
The following types of SEO are well-recognized:
Technical SEO: All technical measures for improvement
On-page SEO: All actions that take place on the website
Off-page SEO: All activities outside the website, such as link building and social media measures
Local SEO: Optimizing a website for ranking in a local setting
Mobile SEO: All measures to make a website more findable and user-friendly on mobile devices
E-Commerce SEO: Making products and categories in online shops more discoverable
International SEO: Enhancing findability for different languages and regions
Strategic SEO: Strategy planning for an ideal interplay of all the above-mentioned types of SEO
Forensic SEO: Forensic analysis of all available data, from backlinks and content spam to technical contents. The elite class of selection and in combination with Strategic SEO the best option for sustainable visibility planning.
Enhancing your online visibility is becoming increasingly crucial. After all, 80% of searchers click on the top position, while positions 1, 2, and 3 combined drop to 50%. The more visible you are in organic rankings through SEO, the less budget you'll require for paid advertisements.
For local businesses, a monthly SEO budget starting from 800 Euros is recommended. For SMEs, a budget of at least 1,200 Euros per month is advisable, and for online shops, a minimum monthly SEO budget of 1,500 Euros should be considered. Additionally, a separate monthly budget should be allocated for the sustainable establishment of relevant backlinks. Read more in the Article What does SEO cost?
According to Google, SEO measures for improved organic visibility typically take a minimum of 12 months. The impact and duration of SEO depend on the optimization actions and budget. While OnPage measures can show initial effects within the first 4-6 weeks, building backlinks may take around 4-6 months. Most websites reach the break-even point around the 13th month. However, the speed at which SEO works also depends on other factors.
LARS WEBER - CEO, BERLINATEN
