
Top 10 free SEO Tools for improving your Website
I'm compiling the top 10 free tools that we consistently use in this post for you. This is my small list of free tools that help improve your own website.
1. Is Your Website in a Bad Neighborhood?
Concerned about a bad neighborhood? Check it out with the Link Checker – Links matter. This link checker verifies the functionality of all links on your website and identifies whether they are in good or bad neighborhoods. It provides an initial overview, enabling you to identify potential spam sites, though the assessment isn't 100% conclusive, it offers valuable insights.
2. Analyzing Backlinks
Backlinks are crucial. Analyze them for free with tools like Open Site Explorer by MOZ.
3. Website Performance
Measure the performance of your website: To get realistic insights into your website's loading speed, use Page Speed Insights. Developed by Google, this powerful tool evaluates your website's loading speed on both desktop and mobile devices, providing valuable optimization recommendations. These include image compression, browser caching, CSS and JavaScript file minimization, and more. It's practically a MUST-HAVE for site speed testing.

4. Finding Keywords
Mangools KWFinder – This keyword research tool finds relevant keywords and questions related to entered terms. This helpful and free tool quickly identifies trending topics on the internet, making it an excellent research tool for planned content, and more. The user-friendly interface of Mangools KWFinder provides essential metrics such as average monthly search volume, difficulty level, and estimated click price. These insights enable website owners to make strategic decisions in selecting keywords and optimizing their content effectively.

5. Free Website Checker – A Must for Website Implementation
A free website checker offering initial insights into the aspects that need to be implemented on the website.
6. How Does a BOT View the Website?
The Spider Simulator reveals how a search engine reads your website and recognizes its content. This tool is invaluable for website owners and SEO specialists to ensure their pages are well optimized for search engines and displayed correctly. It allows for a quick check of crucial SEO elements to ensure the website can be efficiently crawled and indexed by search engines.
7. Stay Informed about Trending Topics
The Google Alert is a free service that notifies you when publications are made on the internet about a specific topic. At the very least, this tool should be utilized for monitoring your own brand.
8. Analytics Insights
Google Analytics is a free tool that, especially when used alongside Google Search Console, provides a wealth of valuable information. It offers comprehensive insights into user behavior on your website, enabling data-driven decisions.
9. Free Images
Pexels and Unsplash offer free photos that can be used on websites. Pixabay also provides photos, but there are more reports of legal issues from there. So, it's crucial to document the free usage properly.
10. Behavioral Testing
Smartlook is an analytics platform enabling website and app owners to understand user behavior by providing extensive insights into interactions on the website or application. For instance, it can generate heatmaps visually demonstrating which areas of a website are most frequently clicked or viewed by users and how far users scroll.

