The best tools for hashtag analysis

Hashtag Analysis: Everyone knows them and finds them on social media platforms - hashtags. Hashtags are everywhere, they are tags placed under posts. Ideally, there is a keyword behind the pound sign. It is used to make important topics discoverable on social networks. The goal is to reach the community beyond your followers with hashtags.

How do hashtags work?

You click on the field for the caption, where you usually compose text. When you enter the "#" symbol in the caption, either text or emoji appears after the pound sign, such as #internet. There are already hashtags that are used more frequently under which your image can be categorized. If you are creative, you can also invent your own hashtag. However, the probability of discoverability is lower for unknown hashtags than for frequently used ones. You can use analysis tools for hashtag search, which helps you search for hashtags more effectively.

Hashtags should be used correctly, and that's why we'll show you the perfect tools for hashtag analysis.

Source: https://blog.hubspot.de/marketing/social-media-in-deutschland

According to statistics, most teenagers between the ages of 14-19 use Instagram. Between the ages of 14-29, several people use Facebook instead of Instagram. Nevertheless, Instagram is one of the most used social media platforms. With the right tools, you can make your posts discoverable with Instagram hashtags. When you click on a hashtag in the caption, you come to a page with all posts that have been marked with this hashtag. Other users can find you better through specific topics and thus quickly access your page.

Tips for hashtags

• Use hashtags strategically to reach specific target groups
• Do not use more than 30 hashtags
• Use relevant hashtags that match the content so that the right people find your page and not spammers or bots follow you
• Use specific and previously unused hashtags to reach the desired target group
• Use industry-specific Instagram hashtags suitable for your company

5 good tools for hashtag analysis

1. Instagram Hashtag Generator - SISTRIX

Source: https://app.sistrix.com/de/instagram-hashtags

With the Instagram Generator from SISTRIX, hashtags for your post can be generated - hashtag search made easy. This allows successful hashtags for your industry to be used specifically. The SISTRIX Hashtag Generator is simple and free. You enter the desired hashtag or term in the field and press Enter. Then you get several suggestions - See image

This tool is also suitable for mobile devices.

2. Quintly - Analyze Instagram Data

Source: https://www.quintly.com/de/instagram-analytics

With Quintly, you have an overview of your social media activities and can compare your performance with that of your competitors. This analysis tool evaluates a large amount of data. Everything you want to know about your followers or hashtags can be found with this tool.

You can not only analyze Instagram with this tool but also Facebook, Twitter, YouTube, Google+, and LinkedIn. You pay around €100 per month for 5 social media profiles - or you start a free trial version.

3. Owlmetrics

Source: https://owlmetrics.com/

With Owlmetrics, you track your audience growth, find out the gender and distribution of your followers, and also see what your target audience is interested in and which hashtags generate the most reactions. In addition, you can control the traffic to your website via your Instagram profile through a trackable link. With this tool, not only Instagram hashtags can be analyzed, but additional data to support the analysis can be evaluated. The price starts at $25 per month and depends on the number of followers on your page.

4. Hashtagify - Track and Analyze Hashtags

Source: https://hashtagify.me/hashtag/seo

Hashtagify supports your hashtag strategy for Instagram. With Hashtagify, you can track hashtags, display connections of individual hashtags, or find out the popularity of hashtags. Hashtagify also helps to simplify hashtag search. You can search for data on any hashtag and visitor at any time, allowing for precise analysis. You monitor your competitors' Instagram page and identify new trend hashtags.

This tool also offers a seven-day trial version, after which it costs between $29 and $311 per month depending on the program.

5. Sked Social - The Instagram Tool

Source: https://cdn.skedsocial.com/app/uploads/2018/11/22190026/home-promo-4.png

The tool Sked Social is the ultimate all-rounder for your Instagram page. It not only shows you the most suitable hashtags but also automatically uploads posts for you. The in-app image editing helps you edit your images with filters, cropping, adding stickers, etc., if necessary.

In the hashtag analysis, you can see how your hashtags are received by the audience, and thus, you can also measure the interaction rate. Through this analysis, you can increase the reach of your audience.

There is a seven-day trial version, after which the tool is chargeable. The program can also be used on the desktop or on mobile via the app while on the go.

6. Instagram Hashtag Composer - Hashtag Generator

Source: https://www.fanpagekarma.com/de/hashtag

With this Hashtag Composer from fanpagekarma, you can analyze the reach of various hashtags. This generator suggests various hashtags on a specific topic and their reach. Using a legend, you can see how high the reach per follower is.

Click here for the Instagram Hashtag Composer

Thorough hashtag analysis pays off

Those who analyze hashtags correctly and have programs to support them will recognize that small details often make a big difference. Instead of spending hours inventing or searching for hashtags, this is taken over by tools. Paid and free tools differ in that over time, more extensive data contributes to more solutions. With the help of tools, your analyses become better, hashtags become unique, and your content stands out from the crowd.

How many hashtags are allowed?

To reach as many followers as possible and gain new likes, a minimum of 20 to a maximum of 30 hashtags per post should be used in the caption. This way, you can optimize your reach and increase interaction. Hashtags like #love hardly achieve good results, as this is a frequently used hashtag, and your post will be accordingly displaced. Relate the hashtags to your industry to increase user numbers without spammers.

Increasing the Interaction Rate

The interaction rate indicates how many users like, comment, and share your post. You can see how many users interact with your post, also called user numbers. User numbers are the number of users who have seen your post. You can also analyze the interaction rate with Instagram analysis tools, such as the Quintly tool. Thus, hashtags also play a role in the interaction rate, so that more users become aware of and interact with your posts.

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