left5lock
#1 SEO-Agency BW 202625+ Years of Experience300+ CostumersCo-Initiator DIN SPEC 33461
Visibility Management▾

Strategies

Visibility Strategy
Strategic SEO
AI-Visibility & Bot-Strategy
Brand Strategy & Online Reputation
Data-Driven Strategies & Automation

Methodology & Standards

DIN SPEC 33461Unique
Authority Loop
aIQ - Artificial Intelligence Quotient
Proprietary AI InfrastructurePROVEN
Services▾
Full Service SEO
Shopify Optimization
Detect Brand Abuse
Full Service GEONew
Visibility Risk Management
Content & Topical Authority

Further Services

Technical AuditRelaunchSocial MediaConversion & UXAI-AuditAuditsWorkshops
Solutions▾

Your Challenge

Recover Lost Rankings
Recover from Google Penalty
Traffic Drop After Relaunch
Defend Against Negative SEO
Lack of AI Visibility
No Results Despite SEO

Forensic Analysis

Forensic SEO AuditOur Expertise
Link Forensics & Toxic Backlinks
Penalty Recovery

Grow Strategically

Global Expansion
Develop a Content Strategy
About Us▾
Contact Us
Team & History
Awards & Recognition
Case Studies & Results
SEO-Guide
Kostenlose Erstanalyse →
📞 07181 / 937 6666

Visibility Management by SEYBOLD

 

Detect and stop 
ad abuse

 

A competitor books ads on your brand name. A click leads to a foreign page. 
Your ad budget gets burned through automated clicks, without a single purchase. 

 

Secure Your Free Initial Analysis      Free Consultation 

300+Companies trust
SEYBOLD ONE
since 1998Experience in digital
visibility management
#1SEO Agency Baden-Württemberg 2026
per Agenturtipp in BW
★★★★★Rating from our
clients
Symptom Check
 

Does this sound familiar?

Ad abuse rarely shows up as a single incident, it shows up as a slow erosion: fewer genuine inquiries, more wasted spend, a budget that no longer delivers what it should.

A competitor's ad on your brand

Anyone searching their own company name on Google sees an ad from a competitor or an unknown domain above their own website.

Ad leads to an unrelated page

An ad with your own brand name in the text doesn't link to your own domain, but to a page with no recognizable connection to your company.

Unusually high click rate with no conversions

The campaign shows many clicks alongside an unusually low inquiry or purchase rate, a typical pattern for automated click fraud.

Daily budget runs out unusually early

The ad budget is regularly used up by early morning, without a matching number of genuine inquiries to show for it.

Clicks cluster at unusual times or locations

Noticeable click patterns outside business hours or from regions with no target audience point to automated or purchased clicks.

Report filed in the Ads Center gets no response

An initial report was already submitted through the platform's standard reporting channel, with no noticeable change in behavior.

Root Cause Analysis
 

Why a snapshot of the ad isn't enough

Google and other ad platforms don't refund clicks or stop ads on mere suspicion. Without solid evidence of a pattern spanning several days, a report usually goes nowhere.

A single screenshot is no substitute for proof of a pattern

A one-off piece of evidence only shows a single moment. Platforms expect documented behavior across several days, otherwise the report gets dismissed as an isolated case.

Transparency data goes unanalyzed

The ad transparency database often holds the decisive evidence of who ran which ad and for how long, but it's rarely checked systematically.

The legal boundary gets misjudged

Not every booking of a brand name as a keyword is impermissible. Anyone who doesn't know the line between legitimate competition and deception ends up reporting the wrong thing.

Click fraud isn't monitored continuously

Automated clicks often follow recurring patterns. Without ongoing monitoring, the financial damage stays undetected until the budget is already gone.

Our Solution

Evidence, not assumption

In all three cases, brand bidding, redirects to unrelated pages, and click fraud, the evidence is what decides: timestamped screenshots, data from the ad transparency database, and proof of a pattern spanning several days. We build this case and see the report through to the platform's decision.

Evidence

Timestamped screenshots, analysis of the ad transparency database, and pattern analysis across several days as a solid evidence base.

Legal assessment

Determining whether the line into impermissible brand use in the ad text, or misleading the public about origin, has actually been crossed.

Reporting and reimbursement

Filing through the correct category with the ad platform, including a claim for reimbursement of fraudulently induced click costs, where possible.

Monitoring

Ongoing monitoring for brand bidding, click patterns, and new campaigns, so a repeat offender gets caught early.

Ad Abuse.

Ready to stop the click fraud?

We analyze your campaign data and the ad transparency database, build the evidence of the pattern, and see the report through with the ad platform to a decision. Our approach is documented, traceable, and monitored for repeat offenses, not just a one-off report.

  • ✓Found a competitor's ad running on your brand name?
  • ✓Your click rate looks suspicious, but the inquiries aren't coming in?
  • ✓Need an assessment of whether your data is enough for a report?

Save timestamped screenshots, then give us a call. We'll take it from there.

Related 
 

Related Services and Solutions  

Stop Brand Abuse

An overview of all six attack types: clone domains, ad abuse, fake reviews, negative SEO, AI misinformation, and fake DMCA claims.

Learn more →

Detect Fake Reviews

If reviews are being manipulated alongside the ad campaign, a different evidence and reporting process applies.

Learn more →

Full Service SEO

Companies with strong organic visibility rely less on ads, and are therefore also less exposed to brand bidding by competitors.

Learn more →

Happy clients recommend us:

” Inquiries & bookings up sharply
"I wouldn't have thought a strategic approach could bring about so much change and such positive results for our visibility. With Ralf Seybold's team, we reworked our web presence to enormous effect. Both new customer inquiries and booking volume have increased significantly."
Marc Prinzing

Marc Prinzing

Carmacon GmbH

” Where other agencies fell short
"Ralf Seybold supported us exactly where we needed help, something no other SEO agency had managed before! We're very happy with the fast and professional service. I'd definitely recommend this SEO agency!"
Eva Nunberger

Eva Nunberger

Faces of Fey

” Spotlight analysis with clear next steps
"The SEO check and the follow-up spotlight analysis were extremely helpful. Ralf explains complex topics in a way that's easy to understand, points out concrete weak spots, and turns the mass of data into directly actionable steps. You can tell he has years of experience, yet everything stays easy to follow even for SEO newcomers. Highly recommended!"
Jessica Buch

Jessica Buch

Zeit für Meer

The latest articles from our guide

Next Step

Ready to build your visibility strategically?

Free initial analysis with a personal conversation, no obligation, but honest. In 30 minutes you will know where you stand.

Request Free Initial Analysis → +49 7181 / 937 6666

✓ Free & no obligation · ✓ Response within 24h · ✓ No contract commitment